Circularity is not enough
Dieter Rams’s Work
On Work Ethics
Natural Interactions
Perhaps it’s something simple, something that works.




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The future, if we dare to glimpse it, is not one of complexity but of return: a return to the most natural form of interaction, where technology no longer demands adaptation but adapts itself, where the language of machines is no longer learned but understood as effortlessly as one understands another human being. Natural language is already offering a bridge between thought and action, between desire and fulfillment.
But in the age of natural language how do we design natural interactions?
Now to design intuitive objects is to bring software and hardware together, to ensure that technology is not an obstacle but an extension, that interaction is not a task but a conversation, and that the future, however advanced, feels not mechanical, but profoundly human.